Motivo raised $14 million during its Series A funding round led by Cox Enterprises. SteelSky Ventures was another key investor. The funds will help the company establish contracts with health organizations and create partnerships with graduate schools to carry out its mission of providing accessible, affordable clinical supervision to aspiring therapists. Exbo Group provides ongoing strategic financial diligence support to Motivo.

Rachel McCrickard, Motivo’s CEO, said, “I started Motivo to solve a problem that I experienced on my own road to licensure, which was lack of access to a clinical supervisor.” Motivo’s aim is to help aspiring therapists complete their licensing journey. The company leveraged the growth of telehealth during the pandemic in order to virtually connect therapists with clinical supervisors.