As a major 2023 strategic initiative, Sally’s Beauty Supply, the largest distributor of professional salon products, recently partnered with SalonHQ, a new commerce platform that delivers instant e-commerce to beauty professionals. Exbo supported SalonHQ by building out topline revenue projections for multiple revenue streams and an accompanying take rate analysis. 

Through SalonHQ’s innovative e-commerce technology, Sally Beauty Supply is able to handle all orders so that stylists don’t have to worry about shipment, fulfillment or inventory management. Denise Paulonis, President and CEO at Sally Beauty Holdings said, "we understand retail is a significant value driver for stylists. However, the upfront costs of managing inventory can be burdensome and overwhelming to take on. With a free and customizable digital platform backed by Cosmo Prof's expansive assortment and fulfillment capabilities, stylists can easily sell products directly to their clients 24/7 while earning commission."